Premier Inn West Bromwich Town Centre - New Square

Welcome to Premier Inn West Bromwich Town Centre (New Square), your perfect escape in the heart of the West Midlands!

Adventure Awaits
Explore the beautiful Sandwell Valley Country Park, perfect for family bike rides, crazy golf, and a thrilling adventure playground that will keep the kids entertained for hours.

Sports & History
Catch a match at The Hawthorns stadium and immerse yourself in the rich past at the Black Country Living Museum, making your stay an exciting blend of fun and culture.

Delicious Dining
After a day of exploration, unwind at our inviting Cookhouse and Pub restaurant where you can indulge in a variety of delicious meals crafted to satisfy every palate.

Don’t miss out on the chance to book your unforgettable stay with us today!